Pinterest Case Study
Marika Creative Photography
With only two weeks of optimization, Marika Creative's Pinterest account rose from a few hundred visitors to 80,000 monthly viewers. With over a 5,000% increase in impressions, Marika Creative now reaches new audiences and consumers previously unknown to the brand.
Influencer Marketing Case Study
Crafted an influencer campaign for NBCUniversal to include “Dancing With The Stars” winner Jordan Fisher, former NFL player Andrew East, and five micro-influencers in the golf sphere.
Influencers were chosen for their wide reach across a variety of industries in order to introduce the brand to new viewers of a younger and more diverse demographic.
Created the benchmark influencer agreement alongside the NBCUniversal legal team for all future social media contract involvement with influencers and payments, now used by NBCSports Washington. Utilized a total budget of $10,000 to collaborate with social media influencers, amassing 3 million impressions in total on Instagram, Facebook, and Twitter.
In a single Instagram post from Jordan Fisher, the campaign garnered 560,000 impressions for the brand.
Google Adwords Case Study
Alexander Ferguson on YouTube
Developed two YouTube accounts for Alexander Ferguson – one film company and one original animated series – through digital display, video, and search Google Ads to garner 303,000 impressions with a minimal budget. By optimizing creative copy and keywords in real-time, minimized each ad's CPC to maintain the best ROI for both projects.